cross-merchandise

cross-merchandise
cross-merchandising UK US noun [U]
COMMERCE, MARKETING the fact of of a store displaying together products that are related to each other so that customers are encouraged to buy several products rather than just one: »

Cross-merchandising was an effective way to increase our sales of both baby products and parenting magazines.

cross-merchandise verb [I or T]
»

You could cross-merchandise batteries with all your electronic goods.


Financial and business terms. 2012.

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